Website Header


All Sports Productions is a sports event management and consulting company established in 2003. All Sports Productions promotes cycling, running, duathlons, triathlons, and other outdoor events. The goal of the company is to produce races at the highest standards which are locally, regionally and nationally recognized events with a festival-like atmosphere. The mission of each event is to engage participants and spectators in a healthy, multi-sport lifestyle.

Sponsorship Information - Link

Consulting Services - Link

Bruce Dunn - Owner/Race Promoter:

Dunn is a graduate of the University of Arkansas with a degree in finance and banking. He is the former director of development for the College of Education and Health Professions at the University of Arkansas. Prior to coming to the UA, Dunn was the owner of an upscale clothing store, Mister Guy, which he managed, owned and operated for more than 17 years.

He has held leadership positions in several civic and professional organizations in Northwest Arkansas, including president of the Northside Rotary Club, chairperson of the Town Center Election Committee, and president of the Downtown Fayetteville Business Association. He has served as a board member of Children's House, Habitat for Humanity and the Downtown/Dickson Enhancement Project.

Bruce is a USA Triathlon Certified Level-2 Race and Chair of the Race Director's Committee under the USA Triathlon Board of Directors. He is a member of the USA Cycling Pro Road Sport Committee, a USA Cycling National/International Certified Race Director, Arkansas state representative to USA Cycling, president of the Arkansas Bicycle Coalition and former president of a local cycling team, Fayetteville Wheelmen. When not in a meeting or on the phone, he is riding his bike. Bruce competes as a Category 2 & Master's level rider in several cycling races throughout the year and occasionally you can find him toeing the line in a triathlon or running event as well.

He is married to Debra Dunn and they are active members of Central United Methodist Church.

2019 Initiatives

Dear Athlete,

As the end of 2018 approaches, we are not only reflecting on our past 16 years of event production, but more importantly looking to the possibilities of 2019.   One of the areas we’ve been reviewing are the barriers to entry for new participants or the roadblocks to our athletes continuing to participate in our events year after year.

One of those areas of concern for many of our athletes and to us as well has been the ever-increasing prices of entry fees.  We realize this has become a major issue in the multisport world.  Costs for event promoters has increased exponentially over the past several years and with decreased sponsorship due to an increase in other events…promoters (including us) have had to raise entry fees to keep events sustainable.

However, All Sports Productions is going to take a different approach moving forward.  We have made several changes to our pricing model and participant choices for goods and services.  First, we have lowered prices on all our amateur events.  We not only want new people to participate in the multisport lifestyle, but we also want our current customers to be able to do more of our events. 

In addition to the overall lowering of entry fees, we are offering a further reduction in price during an early-bird sign-up period starting now until the end of the year and for a few events through the middle of January. And remember, we have a rollover/transfer policy so if you register early to save money and then can’t attend the event, just let us know before the event and we will roll your entry.

Secondly, we are giving athletes a choice on whether they want a race t-shirt by offering a price reduction to not receive a shirt or the ability to upgrade the t-shirt to a premium fabric.  And finally, where there are optional pre-race events, we are giving athletes the choice to participate or not.  If someone doesn’t want to participate, then they shouldn’t have to pay for others. 

In other words…we want our athletes to have choices!

Finally, we are raising the bar on our post-event offerings of food and drink.  If the venue and the event allow for us to offer these services, then we are going to make it something special.

We want to say Thank You to all our athletes who’ve participated in our events over the past 16 years and we hope that you will continue to toe the line with us in the future. For those who’ve not been a part of the All Sports Productions’ family or not had your expectations met in the past…then we invite you to give us chance.  We believe you won’t be disappointed.

See you on the roads in 2019….

Bruce Dunn – Race Director
All Sports Productions

Bruce Dunn - Owner/Race Director : : 479-521-7766 (p) 479-466-4022 (mobile)